Luke_Wilbur Posted July 12, 2006 Report Share Posted July 12, 2006 Here is another story from bernie... Yahoo! Introduced a new Web site that does not sell plane tickets or hotel rooms. Instead, the new site integrates pay-per-click ads that charge a fee to companies such as Orbitz when users leave Yahoo's travel pages. Yahoo has also arranged a sponsorship deal for Trip Planner with MasterCard. "Yahoo hopes to lure surfers to the site using Silicon Valley's favorite gambit of the moment -- user-generated content, this time in the form of user-generated travelogues and photos," wrote Forbes.com. Jasper Malcolmson, director of Yahoo! Travel, said: "I don't know about any premium brand being associated with a 100% user-generated content product. Advertisers tend to feel uncomfortable with user-generated content because it is unpredictable." He said he thought Trip Planner will help Yahoo! grow its traffic and revenues in the face of a maturing on-line market. http://travel.yahoo.com/trip Quote Link to comment Share on other sites More sharing options...
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