Jump to content
Washington DC Message Boards

Yahoo Trip Planner


Recommended Posts

Here is another story from bernie...


Yahoo! Introduced a new Web site that does not sell plane tickets or hotel rooms.


Instead, the new site integrates pay-per-click ads that charge a fee to companies such as Orbitz when users leave Yahoo's travel pages.


Yahoo has also arranged a sponsorship deal for Trip Planner with MasterCard.


"Yahoo hopes to lure surfers to the site using Silicon Valley's favorite gambit of the moment -- user-generated content, this time in the form of user-generated travelogues and photos," wrote Forbes.com.


Jasper Malcolmson, director of Yahoo! Travel, said:


"I don't know about any premium brand being associated with a 100% user-generated content product. Advertisers tend to feel uncomfortable with user-generated content because it is unpredictable."


He said he thought Trip Planner will help Yahoo! grow its traffic and revenues in the face of a maturing on-line market.



Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...