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Yahoo Trip Planner


Luke_Wilbur
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Here is another story from bernie...

 

Yahoo! Introduced a new Web site that does not sell plane tickets or hotel rooms.

 

Instead, the new site integrates pay-per-click ads that charge a fee to companies such as Orbitz when users leave Yahoo's travel pages.

 

Yahoo has also arranged a sponsorship deal for Trip Planner with MasterCard.

 

"Yahoo hopes to lure surfers to the site using Silicon Valley's favorite gambit of the moment -- user-generated content, this time in the form of user-generated travelogues and photos," wrote Forbes.com.

 

Jasper Malcolmson, director of Yahoo! Travel, said:

 

"I don't know about any premium brand being associated with a 100% user-generated content product. Advertisers tend to feel uncomfortable with user-generated content because it is unpredictable."

 

He said he thought Trip Planner will help Yahoo! grow its traffic and revenues in the face of a maturing on-line market.

 

http://travel.yahoo.com/trip

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