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Mark Hughes - Buzzmarketing Book


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Found this in Monday's issue of USA Today:


In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny

Halfway, Ore., to temporarily change its name to Half.com for a fee. He put

advertisements on the backs of fortune cookies and in New York City urinals.

"Don't piss away half your money; head to Half.com," read the urinal copy.




Very cool review of the book Buzzmarketing


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