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Blink, Apples to Apples and Snorta are sold to Mattel


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Out of the Box Publishing announces the ownership rights to three product lines - Blink, Apples to Apples and Snorta - have been transferred to Mattel, Inc. of El Segundo, CA.


"Sales for these products have recently grown to include major retailers and international sales. Mattel is better suited to produce and distribute products at this level," says Mark Osterhaus, President of Out of the Box Publishing. "Out of the Box will continue to do what Out of the Box does best - create innovative party, card and board games that provide fresh, fun, and engaging ways for friend and family to enjoy time together."


"We are thrilled to add these successful games to Mattel's growing portfolio of games," says Tim Kilpin, General Manager/Senior Vice President, Mattel Brands. "Out of the Box Publishing has established a great foundation for success, particularly with Apples to Apples. And much like our own UNO brand, the games we have acquired are easy to understand, family-oriented, and most of all, fun to play. Our strengths in areas like international distribution and brand management should allow us to build upon the strong momentum Out of the Box Publishing already established."


Out of the Box and the specialty market will continue to work together to present consumers with a wide array of excellent games. The 10 DAYS® series, Cineplexity®, Qwitch®, Squint®, and the many other OTB titles will continue to be manufactured, distributed, and marketed by Out of the Box Publishing.


Since 1999, Out of the Box Publishing has been recognized as an industry leader in the design of award-winning card and board games. Headquartered in Richland Center Wisconsin, Out of the Box Publishing produces a full line of games for the whole family.

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