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American Marketing Association DC Chapter "M" Awards


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The American Marketing Association DC Chapter (AMA-DC) celebrated its 75th Anniversary with the awarding of the 2007 AMA-DC "M" Awards to Greater Washington D.C. marketers and communications professionals at the fifth annual "M" Awards celebration dinner on May 17. The organization presented the 2007 AMA-DC Hall of Fame Award to Bruce J. Himelstein, Senior Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company.


The M Awards is our signature event and the preeminent way for area professionals to gain recognition for outstanding marketing industry achievements, said Pat Lovenhart, AMA-DC President. The M Awards cuts through the hype to demonstrate how the best campaigns achieve measurable results.

Himelstein has spent more than 25 years in the hotel industry and was named one of the "Top 25 Most Extraordinary Minds in Sales & Marketing" in 2006 by the Hospitality Sales and Marketing Association (HSMAI). Roger Dow, President and Chief Executive Officer of the Travel Industry Association, presented the award to his long-time friend Himelstein.


JDG Communications captured the 2007 Marketer of the Year Award as well as three other M Awards. The AMA-DC M Awards exemplify the highest in marketing excellence in Washington D.C. and JDG is honored to receive this recognition, said Len Johnson, President and CEO of JDG Communications.


The M Awards focus intently on effectiveness and results of each individual campaign, with submissions in categories such as Marketing Research, Advertising and Public Relations, among others. Other firms honored were Airlines Reporting Corporation, Approva Corporation, Brand Resources Group, College Hunks for Hauling Junk, Erickson Barnett, Fed Choice FCU, Henninger Media Services, Imre Communications, MacMannes, Inc., Mindshare Interactive Campaigns, National Geographic, O'Keefe and Company, RCN Public Relations, Rosenthal Partners, Sage Communications/Pursuant and the United Negro College Fund.


The M Awards are truly a celebration of professionalism, creativity and uniqueness among Washington, DC marketing communications firms, Lovenhart says. The Award supports the Chapter's overall strategy and mission, to serve the needs of our members and the marketing profession and to promote the accomplishments of industry leaders in the region, M AMA-DC adopted its Marketing Rocks! 75th Anniversary theme to highlight the rewards the Chapter has received since its founding in1932. The American Marketing Association boasts 38,000 members nationwide and has honored the Chapter many excellence awards, including highest honors as Best-in-Class and awards in planning, financial performance, member recruitment, chapter management, communications and activities.


The Washington D.C. Chapter of the American Marketing Association is the third largest AMA chapter in the country with more than 900 members. AMA-DC serves service and product providers, educators, students and practitioners at all career levels in such diverse fields as media, federal government, associations, universities and non-profits. Members also come from many of the FORTUNE 100 companies, including well known entities as Marriott, AOL, Exxon Mobile, Unisys Corporation, Kaiser Permanente, Discovery Communications, PBS and The Washington Post. AMA-DC provides its members—and the community at large—with a network of contacts and resources, continuing education and professional advancement opportunities throughout the year.


For more information, contact the American Marketing Association-DC Chapter (AMA-DC) at 717 Princess Street, Alexandria, VA 22314, info@amadc.org, 703.683.4883 or http://www.amadc.org.


Here is the list of this year's winners:


Marketing Research – Quantitative Research

O’Keefe and Company – Federal Telework; Virtually Working


Marketing Research, Mixed Methods Project

Sage Communications/Pursuant


Corporate Identity, Logo Design

National Geographic, Kids Sub-brand Logo System


Corporate Identity, Corporate Identity (Three or more)

College Hunks Hauling Junk


Marketing Campaign, Integrated Marketing Campaign (Retail)

Fed Choice FCU – FedChoice Logo


Marketing Campaign, Integrated Marketing Campaign (Business to Business)

Approva Corporation – Greater Visibility, Better Controls


Marketing Campaign, Integrated Marketing Campaign (Nonprofit/Government)

JDG Communications – Business.gov (Federal Compliance Website Awareness Campaign)


Marketing Campaign, Integrated Campaign, on a Shoestring Budget

College Hunks Hauling Junk – Ballin’ on a Budget


Direct Marketing Campaigns, Print as the main focus

Erickson Barnett – Optinuity DM Campaign


Direct Marketing Campaigns, Electronic as the main focus

Mindshare Interactive Campaigns – Mindshare Holiday Campaign


Marketing Collateral – Printed,

Product/Service/Company/Organizational/Catalogue (Single)

Imre Communications – Expo Breathe Brochure

JDG Communications – APA Database


Multi-media and Computer Based Marketing, Website

College Hunks for Hauling Junk – “Hunk ‘Haul’ of Fame”


Multi-media and Computer Based Marketing, Interactive, Multimedia Marketing Presentation

JDG Communications – Involve | Building through Youth Involvement


Multi-media and Computer Based Marketing, Animation

Henninger Media Services – Animated Holiday Card


Multi-media and Computer Based Marketing, Internet Marketing Campaign

Rosenthal Partners – Brambleton Online Campaign


Multi-media and Computer Based Marketing, Video

Mindshare Interactive Campaigns – Easter Seals Holiday Campaign


Public Relations, For-profit

RCN Public Relations – RCN Public Relations


Public Relations, Non-profit

Brand Resources Group – Safe Haven Awareness


Investor Relations, Annual Report

United Negro College Fund – IMPACT: The United Negro College Fund 2006 Annual Report


Advertising, Newspaper

Rosenthal Partners – Homes/Lattes


Advertising, Outdoor

Rosenthal Partners – Classically Trained


Advertising, Magazine

Rosenthal Partners – Homes/Lattes


Advertising, Radio

Rosenthal Partners – The Next Day Blinds Story


Promotional Items, Exhibit

Brand Resources Group – Home Safety Council


Promotional Items, Promotional Items:

MacMannes, Inc. – National Pest Management Association


Promotional Items, Trade Show and Special Events

Imre Communications – Dynea Trade Show


Promotional Items, Special Event

Airlines Reporting Corporation (ARC) – Carrier Roundtable


Marketer of the Year award

JDG Communications – Business.gov Federal Compliance Website Awareness Campaign

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