Email campaigns, websites, fliers....secret formulas?
Rees "secret" is this: One night he woke up suddenly from a dream where he imagined himself duplicated a thousand times. He imagined little mini-Reeses running all over the city posting fliers and talking to people. He woke up and thought, "I CAN DO THAT! I'll create aliases that will be like me, but they won't be! The genius here will be that the name of people that post theses message will be different from my own. I can be a hundred people and no one will know! I'm a GENIUS!"
Grassroots campaigns and unprecedented support via the internet is something Dean pulled off for his campaign. That worked because Dean was actually a semi-sane person with a message.
-a
I think Rees used the word "erected" twice.. that's funny to me.