pearl1

http://www.usatoday.com/money/books/review...marketing_x.htm Want to know how effective your marketing is? Mark Hughes suggests that you ask your customers two questions. How did you hear about us? Would you go out of your way to recommend our product to a friend? If they would go out of their way to talk about you, you know you've hit it. That's customer evangelism. ------------------- The guy who wrote the book is Mark Hughes - he's the same guy that had a town rename itself and then eBay bought him out for $300 Million!!! http://www.buzzmarketing.com

Found this in Monday's issue of USA Today: In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny Halfway, Ore., to temporarily change its name to Half.com for a fee. He put advertisements on the backs of fortune cookies and in New York City urinals. "Don't piss away half your money; head to Half.com," read the urinal copy. http://www.usatoday.com/money/books/review...marketing_x.htm Very cool review of the book Buzzmarketing http://www.amazon.com/exec/obidos/ASIN/159...uzzmarketing-20